AN ACTIVATOR

FOR THOSE WHO

KNOW THEY ARE

MEANT FOR MORE

HEY THERE

I'M SARAH

And if I had to guess how people who know me would describe me, it’d go something like this:

The calm in the chaos.

A walking pep talk.

A bit dorky, a lot deep.

Part big sister, part coach, part “you’ve totally got this” energy.

The one who’ll hand you the mic, remind you who you are, and cheer the loudest when you take up space.

Warm, welcoming, and wildly obsessed with helping others fill their full potential.

So welcome to my world where the mess meets magic, the wild meets the wise and showing up as your whole self isn’t just allowed… it’s the whole damn point.

Stick around - promise it will be fun.

Sarah x

WHY DO I DO WHAT I DO?

How I got here ...

I’m someone who’s always believed life is too short to play small or settle for anything less than what truly lights you up. I grew up in the lush Dandenong Ranges and eventually followed a long-held dream to settle with my family on the Mornington Peninsula - a move that became the foundation for the life I’d always imagined.

From a childhood obsession with dolphins that fuelled a desire to be a marine biologist, to leaving university behind when it didn’t feel right, I’ve always been one to follow my gut - even if it meant stepping into the unknown. After years of exploring various roles, moving across the world, and diving deep into a people-centric career, I discovered the transformative power of coaching, and it changed my life. The sense of freedom and self-discovery I experienced from coaching ignited something inside me - a burning desire to help others feel that same liberation.

That fire now fuels everything I do - from 1:1 coaching, to speaking, to facilitating workshops that are contemporary, engaging, and genuinely impactful. I’m obsessed with growth - but the kind that sticks. The kind that shifts how people lead, live, and show up in the world.

Some fun facts about me ...

  • Mumma to two incredibly fun humans + a wife to one (...incredible human)

  • True Gemini - curious, social + impulsive

  • Manifesting Generator in Human Design with a 2/5 Profile

  • Dog person (openly obsessed with our darling Groodle - Lou)

  • Unprofessional dancer (love to dance at home)

  • Recovering from diagnosed chronic stress + health anxiety

  • Love wearing linen, HATE ironing though

  • Sunsets and sunrises - I won't choose

  • Soy lattes are my religion

  • My Spotify wrapped is a chaotic masterpiece

  • Salty hair and sandy toes

  • Biggest dork who always gets sayings wrong

  • Deep thinker and feeler

  • Feeling of awe never lessens seeing dolphins in the wild

My Toolkit of

Magic + Mastery

Certified, experienced, and intuitively led.

  • Life Coach Training - Beautiful You Coaching Academy (ICF Accredited Course) (2023/24)

  • Certified Beautiful You Coach (July 2024)

  • The Power Collective - 6 month group coaching program facilitated by Kemi Nekvapil (2023)

  • The Power Collective - 6 month group coaching program facilitated by Kemi Nekvapil (2023)

  • DiSC Accredited Facilitator - via Integro (2022)

  • Post-Graduate Certificate of Human Resource Management - RMIT University (2019)

  • Diploma of Human Resource Management (2012)

  • Certificate IV Workplace Training & Assessment - Box Hill Institute (2013)

  • REPRESENTED Course - Build a Racially Equitable Business with Annie Gichuru (2024)

This space is for everyone.

Diversity and inclusion aren’t just buzzwords here - they’re a non-negotiable.

People of all races, genders, sexualities, abilities, and identities are not only welcomed in this space - they’re deeply valued.

Creating a space where all humans feel safe, seen, and respected is at the heart of what I do.

You can read my full commitment to inclusion, equity, and belonging below.

Why I'm Sharing These

Because working with a coach (or a facilitator, or a human, really) is personal.

And I believe it’s important you know what I stand for - not just what I do.

My values shape how I show up, how I hold space, and how I support others to grow.

If we’re going to work together, I want you to feel confident that we’re aligned - not just in goals, but in how we get there.

This is what matters to me.

It’s how I live, lead, and love the work I do.

If these resonate? We’re probably a good fit.

CALM

I’m all about that regulated nervous system life. Nothing like a chronic stress diagnosis to make you appreciate it.

Calm isn’t passive - it’s powerful. It’s the grounded, anchored kind of presence that lets me show up fully (and not lose myself in the chaos). Peace is my home base.

HEALTH

I take care of my WHOLE self - body, mind, and soul - not because I “should,” but because I want to feel alive
and vibrant in my life. And that all begins with holistic health.

Strong. Present. Capable. Clear.

I’ve learnt that energy is everything, and mine is sacred.

FREEDOM

I don’t do boxes. Freedom, for me, means living in alignment with my truth - not the one someone else picked for me. It’s about choice, self-expression, and building a life that feels like mine, from the inside out.

It’s having agency over how I spend my time + what I create.

FAMILY

My people are everything. Whether it’s my ride-or-die crew, the little ones I’m raising, or the chosen fam I’ve collected along the way - I lead with love, show up for the moments that matter, and keep it all real at home before anywhere else. Family keeps me anchored in what matters most.

The work of with Sarah Townsend is conducted at its core on Bunurong Country. I acknowledge the Bunurong people as the Traditional Custodians of this land and waters. I pay my respects to Elders past, present, and emerging and recognise their continuing connection to land, culture, and community.