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HI, I'M

SARAH TOWNSEND

LEADERSHIP & PERSONAL BRAND COACH

I help women in leadership stop doubting themselves and step confidently into the leader they’re meant to be, moving from overthinking to ownership™.

Because when you fully own your role instead of just surviving it, everything shifts- for you, your team and the people who look up to you.

And honestly? I live for this work.

More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small | More confidence | Less overthinking | More visibility | Less playing small |

THE STORY BEHIND THE WORK

I believe that leadership - and life - shouldn’t be about playing small or shrinking to fit in. But I didn’t always think that way. Like many capable women I work with today, I spent years (and years!) overthinking, doubting myself and holding back… even when I knew I was ready to lead. Here is a bit of my story so far.

I grew up in the lush Dandenong Ranges and eventually followed a long-held dream to settle with my family on the Mornington Peninsula - a move that became the foundation for the life I’d always imagined.

As a kid, I was obsessed with dolphins (still am - my spirit animal) and convinced I’d grow up to be a marine biologist. I even started university down that path… until something inside me told me it wasn’t quite right (mainly chemistry!).

So I did something that felt terrifying at the time: I trusted my gut and walked away. Looking back, that moment tells you a lot about me and the relationship I now have with my intuition - a guide that has shaped almost every chapter of my life and career since.

One of those chapters took me into the corporate world.

Three months into my very first HR role, I stepped up as Acting Team Leader. Six months later the role became permanent, and from there my career grew into increasingly senior leadership positions, eventually working at General Manager level.

Along the way, something interesting started happening… Many of the opportunities that shaped my career didn’t come from applying for jobs. They came from people who had worked with me before.

Leaders who remembered how I showed up.
Peers who trusted my voice.
Organisations who had seen my leadership in action.

In fact, the last three roles I stepped into were ones I was approached for - not because I had the longest CV in the room, but because I had built a reputation and personal brand that made people want me in the room. At the time, I didn’t have language for it - I didn’t realise it was my personal brand at play.

Over the years working in leadership and HR, I began to notice something else… so many brilliant women around me were doing incredible work but quietly questioning themselves.

They were capable.
Respected.
Reliable.

But internally, they were battling self-doubt, overthinking, perfectionism and the pressure to prove themselves. And I recognised those patterns because I’d experienced them too. Frequently.

Discovering coaching changed everything for me.

It helped me deepen my self-trust, understand the mindset patterns that shape how we lead and become intentional about the leader I was showing up as in each role - creating the impact I wanted and the ripple effect I hoped to have.

That experience lit something in me.

Because I realised how powerful it is when a woman truly backs herself, stops shrinking, moves from overthinking to ownership™ and recognises the value she brings.

That’s the work I’m obsessed with today.

IMPORTANT THINGS

• Life Coach Training - Beautiful You Coaching Academy (ICF Accredited Course) (2023/24)

• Certified Beautiful You Coach Academy Coach (July 2024)

• REPRESENTED Course - Build a Racially Equitable Business with Annie Gichuru (2024)

•The Power Collective - 6 month group coaching program facilitated by Kemi Nekvapil (2023)

•Dare to Lead™ Trained (Dr Brené Brown Leadership Program) - delivered by Kemi Nekvapil (2022)

• DiSC Accredited Facilitator - via Integro (2022)

• Post-Graduate Certificate of Human Resource Management - RMIT University (2019)

• Diploma of Human Resource Management (2012)

• Certificate IV Workplace Training & Assessment - Box Hill Institute (2013)

HUMAN THINGS

• Mumma to two incredibly fun humans + a wife to one (...incredible human).

• True Gemini - curious, social + impulsive.

• Manifesting Generator in Human Design with a 2/5 Profile.

• Dog person (openly obsessed with our darling Groodle - Lou).

• Unprofessional dancer (love to dance at home).

• Previously diagnosed with chronic stress + severe health anxiety.

• Sunsets AND sunrises.

• Soy lattes are my religion.

•Beach gal - salty hair + sandy toes.

• Big dork at heart (I promise you I'll butcher any saying I try to recite).

• Love a camping holiday.

This space is for everyone.

Diversity and inclusion aren’t just buzzwords here - they’re a non-negotiable.

People of all races, genders, sexualities, abilities, and identities are not only welcomed in this space - they’re deeply valued.

Creating a space where all humans feel safe, seen, and respected is at the heart of what I do.

You can read my full commitment to inclusion, equity, and belonging below.

AWARDS + HONOURS

Winner - 'Trainee of the Year' 2024-2025 Beautiful You Coaching Academy Awards. Award chosen by CEO/Founder (Julie) of Lead Senior Trainer (Jo).

Finalist for "Emerging Coach of the Year" 2025-2026 with the Beautiful You Coaching Academy Awards. An award for a coaches potential.

Featured in one of Australia's top coaches for female executives (and an all round beautiful human being) Kemi Nekvapil's book "Grounded Success".

MY PERSONAL VALUES

CONNECTION

Connection is everything to me - to myself, to the people I love and to the world around me. It’s the thread that keeps me grounded when life gets loud. Whether it’s through a deep conversation, a shared laugh or quiet time in nature, I’m always seeking ways to feel with life, not separate from IT.

AUTHENTICITY

For me, authenticity isn’t a goal - it’s a way of being. It’s about showing up in full colour, telling the trutH and trusting that who I am is always enough. I’d rather be real than polished, and I’d rather connect through honesty than perfection.

JOY

I’m a seeker of joy - the big, belly-laugh kind and the soft, quiet kind that sneaks up on you. Joy is how I come home to myself. It’s how I remember that life is meant to be lived, not just managed. For me, joy isn’t frivolous - it’s sacred.

NOT SURE WHAT'S REALLY HOLDING YOU BACK?

Sometimes the biggest thing standing between where you are and where you want to be isn’t capability.

It’s what’s happening in your mind.

Self-doubt.
Imposter complex.
Fear of getting it wrong.
Perfectionism that keeps you overthinking every move.

These patterns are incredibly common for capable women in leadership - but they often go unnoticed because on the outside, everything still looks like you’re doing well.

That’s exactly why I created this quiz.

This short quiz (2 minutes) will help you uncover the mindset pattern most influencing how you show up at right now.

You’ll discover whether your biggest blocker is:

The Self-Doubter

The Imposter

The Comparer

The People-Pleaser

The Perfectionist

…and more importantly, what that might be costing you in your leadership (and let's be honest - life!).

Because once you understand what’s actually driving your hesitation, you can start shifting it.

AFTER THE QUIZ YOU WILL RECEIVE:

Insight into the mindset pattern shaping your leadership + a breakdown of how it might be showing up at work.

Think of it as a powerful first step toward leading with more confidence, clarity and self-trust.

The work of with Sarah Townsend is conducted at its core on Bunurong Country. I acknowledge the Bunurong people as the Traditional Custodians of this land and waters. I pay my respects to Elders past, present, and emerging and recognise their continuing connection to land, culture and community.