I'm an activator for those who know they are meant for more.
More soul. More expression. More magic.
I’m someone who’s always believed life is too short to play small or settle for anything less than what truly lights you up. I grew up in the lush Dandenong Ranges and eventually followed a long-held dream to settle with my family on the Mornington Peninsula - a move that became the foundation for the life I’d always imagined.
From a childhood obsession with dolphins that fuelled a desire to be a marine biologist, to leaving university behind when it didn’t feel right, I’ve always been one to follow my gut - even if it meant stepping into the unknown. After years of exploring various roles, moving across the world, and diving deep into a people-centric career, I discovered the transformative power of coaching, and it changed my life. The sense of freedom and self-discovery I experienced from coaching ignited something inside me - a burning desire to help others feel that same liberation.
That fire now fuels everything I do - from 1:1 coaching, to speaking, to facilitating workshops that are contemporary, engaging, and genuinely impactful. I’m obsessed with growth - but the kind that sticks. The kind that shifts how people lead, live and show up.
And if I had to guess how people who know me would describe me, it’d go something like this:
The calm in the chaos. A walking pep talk. A bit dorky, a lot deep.
Part big sister, part coach, part “you’ve totally got this” energy.
The one who’ll hand you the mic, remind you who you are and cheer the loudest when you take up space.
Warm, welcoming and wildly obsessed with helping others to reconnect to their magic and power.
So welcome to my world where the mess meets magic, the wild meets the wise and showing up as your whole self isn’t just allowed… it’s the whole damn point.
Stick around - promise it will be fun.
Sarah x
THE QUICK + DIRTY
Mumma to two incredibly fun humans + a wife to one (...incredible human)
True Gemini - curious, social + impulsive
Manifesting Generator in Human Design with a 2/5 Profile
Dog person (openly obsessed with our darling Groodle - Lou)
Unprofessional dancer (love to dance at home)
Recovering from diagnosed chronic stress + health anxiety
Recovering from diagnosed chronic stress + health anxiety
Love wearing linen, HATE ironing though
Sunsets and sunrises - I won't choose
Soy lattes are my religion
My Spotify wrapped is a chaotic masterpiece
Salty hair and sandy toes
Biggest dork who always gets sayings wrong
Deep thinker and feeler

Life Coach Training - Beautiful You Coaching Academy (ICF Accredited Course) (2023/24)
Certified Beautiful You Coach (July 2024)
The Power Collective - 6 month group coaching program facilitated by Kemi Nekvapil (2023)
The Power Collective - 6 month group coaching program facilitated by Kemi Nekvapil (2023)
DiSC Accredited Facilitator - via Integro (2022)
Post-Graduate Certificate of Human Resource Management - RMIT University (2019)
Diploma of Human Resource Management (2012)
Certificate IV Workplace Training & Assessment - Box Hill Institute (2013)
REPRESENTED Course - Build a Racially Equitable Business with Annie Gichuru (2024)




Diversity and inclusion aren’t just buzzwords here - they’re a non-negotiable.
People of all races, genders, sexualities, abilities, and identities are not only welcomed in this space - they’re deeply valued.
Creating a space where all humans feel safe, seen, and respected is at the heart of what I do.
You can read my full commitment to inclusion, equity, and belonging below.

















The work of with Sarah Townsend is conducted at its core on Bunurong Country. I acknowledge the Bunurong people as the Traditional Custodians of this land and waters. I pay my respects to Elders past, present, and emerging and recognise their continuing connection to land, culture, and community.