Welcome To Your Main

Character Era.

I help you to get out of the boring box you’ve been trying to fit into and unleash your zest for life.

Your Main Character Era starts here.

Ready to feel it for yourself? Grab my FREE 15 minute audio download Get Lit: Your Main Character Activation and step into it now.

activator. coach. facilitator.

I'm here to ignite something within you.

I’m here to guide those who know there’s more to life than just getting through the day. If you’re ready to break free from routines that feel hollow and a life that feels a little “meh”, to start building a life that LIGHTS YOU UP, than welcome - you’re in the right place.

I work with women in their 30s and 40s who want to live fully and authentically – who want to feel aligned, energised, and present EVERY.BLOODY.DAY.

We go DEEP on discovering what life could be like – vibrant, intentional, and 100% yours. THEN WE MAKE IT HAPPEN.

Together, we’ll unlock the clarity, self-awareness, and confidence you need to step into a life that’s genuinely yours.

This isn’t about fitting into a mould; it’s about breaking free. Because this journey? It’s about finally living a life that feels WILDLY like its actually yours.

What is your Main Character Era?

IT'S A NEW ERA OF YOU.

Your Main Character Era is the moment you decide to fully show up for yourself – not as the person you think you should be, but as the person YOU ACTUALLY ARE.

It’s about stepping away from routines and expectations that don’t serve you and beginning to live life on your own terms, in a way that feels deeply YOU.

This era isn’t about seeking the spotlight or being the loudest in the room. It’s an inside job, about aligning with WHO you actually are, EMBRACING your onlyness, and making choices that reflect the life YOU genuinely want to live. It’s finding purpose, building confidence, and reclaiming the energy that allows you to LIVE a lit up life.

Enter more freedom, more joy and MORE YOU.

Entering your Main Character Era means taking the reins. Waking up. Taking charge. You start making decisions that honour your authentic self, your energy, and your purpose. It’s your time to stop shrinking back, stop putting yourself on hold, stop making excuses and begin living a life that feels FULLY YOURS.

Your Main Character Era is waiting for you – all it takes is the courageous choice to step into it.

If you're ready to live authentically, with intention and confidence, then LET’S BLOODY GO. Book an obligation free Discovery Call to check we vibe and let me start to show you what life could be like for you.

Check out HOW TO

Work With Me

Life Coaching

In this 1:1 coaching series, we’re diving deep to uncover the real you and the life you’re meant to live. Ready to step into a life that's intentional, present, and full of inspiration? This is your sign - your story starts now.

Workplace Coaching

In this 1:1 coaching series, we’ll explore who you truly are, your unique impact at work, and the areas where you can elevate your effectiveness. Master self-leadership to amplify your influence and potential.

Facilitation + Design

As a facilitator and program designer, I create immersive experiences that engage, inspire, and transform. Whether it's crafting tailored content or leading dynamic sessions, I’m here to bring your vision to life.

Testimonials

some kind words from MY clients

My biggest achievement has been applying what I’ve learned in practical ways within my team. The tools and exercises Sarah introduced me to have not only helped me but have inspired me to support my team in challenging their own thinking. I’ve even encouraged peers in similar roles to consider workplace coaching because the ripple effect of this work benefits everyone.

★★★★★

— Nancine.D

Workplace Coaching

Now, I believe in myself, ask for help, and find joy in life every day. I am confident.

I have the tools to overcome stress and overwhelm.

I'm more aligned with my values and honour them every day.

I'm kinder and am more present with my family.

Sarah has changed my life and given me the most amazing gift: she helped me find myself!.

★★★★★

— Ashlee.S

Life Coaching

From our very first session, I knew Sarah was the right coach for me. Her emphasis on authenticity, growth, and creating a safe space aligned perfectly with the changes I wanted to make in both my personal and professional life.In three words, I’d describe this coaching experience as Empowering, Supportive, and Enlightening. I would absolutely recommend Sarah’s coaching series to anyone wanting to better understand themselves or leaders looking to lead more authentically.

★★★★★

— Emma.s

Workplace Coaching

The fresh perspectives, insights, and tools I came away with have completely shifted my mindset, and due to her holistic approach, I have seen this trickle through to all areas of my life.

She gave me the guidance I needed to find the confidence, clarity, and presence within myself.

I would highly recommend Sarah to anyone seeking personal growth and transformation

★★★★★

— Caitlin.W

Life Coaching

As a trainer, Sarah possesses a rare combination of expertise, charisma, and empathy. She has an innate ability to connect with individuals at all levels of the organisation, making even the most complex concepts accessible and engaging. Her training sessions are not just informative; they are transformative experiences that leave participants feeling inspired and equipped with the tools they need to succeed.

★★★★★

—Michael.O

Workshops &

Facilitation

If you are waiting for permission...

THEN GIVE IT TO YOURSELF.

The work of with Sarah Townsend is conducted at its core on Bunurong Country. I acknowledge the Bunurong people as the Traditional Custodians of this land and waters. I pay my respects to Elders past, present, and emerging and recognise their continuing connection to land, culture, and community.