BECAUSE LEADERSHIP GOT BEIGE
We’ve been told for so long now what “good leadership” looks like. A list of characteristics, skills and experiences.
Like leadership is something you do - not who you are.
I define a leader as someone whose presence has impact. THAT. IS. IT. Simple.
And THAT comes in many different shapes and forms. In COLOUR.
We’ve been told to “lead like this” - resulting in us conforming, chameleon-ing and becoming cookie cutter leaders with no soul. I know ... reading that might be like a punch to the face (because of its truth).
Right now, we’re losing the battle to beige leadership. The kind of leadership that plays it safe, stays in the lines and forgets the human at the heart of it all.
The world doesn’t need more polished performers.
It needs women who are willing to lead as their full, flawed, brilliant selves.
So when I say The LeadHERship Project™ is for women who want to lead differently...
I mean women who are done performing and ready to show up embodied.
Women who are ready to lead with both fire and feeling.
Soft and strong.
Real and raw.
Women who won’t fit the mould - because they’re here to break it.
Differently means human. Present. Powerfully, unmistakably YOU.
THE RIPPLE EFFECT OF A WOMAN WHO
LEADS HER WAY
Ever paused before a meeting and thought“Who do I need to be in this room?”
Ever borrowed someone else’s tone to deliver tough feedback?
Ever spoken up once, only to shrink back after being dismissed?
That’s what happens when we’re taught to perform leadership instead of embodying it.
But when a woman leads from her power - not a script?
The whole room feels it.
She shows up clear, calm and compelling.
She leads with presence, not pretense.
She speaks with strength AND humanity - and people listen.
She holds boundaries and builds trust.
She brings the kind of energy that makes culture better just by being in it.
This is leadership that doesn’t just look good on paper.
It moves things forward.
It energises teams.
It sparks better conversations, braver decisions, stronger results.
Because when a woman stops performing and starts leading as herself -
everyone around her rises too.
That’s the return.
That’s the ripple.
That’s what leading differently delivers.
HOW IT ALL COMES TOGETHER
YOUR SIX-PART EXPERIENCE
ONE
GROUNDED
Who you are is how you lead - and that's what makes your leadership style unique.
We begin by stripping things back to what truly matters: you. In this module, you’ll anchor into your leadership identity - your values, strengths, purpose, and the inner compass that guides how you show up. Because without clarity on who you are, it’s too easy to lead from obligation or performance + the extra time and energy wasted pretending to be someone else!
We’ll cover:
Identifying and anchoring into your core values (understanding how these influence your thoughts, behaviours & actions)
Uncovering your unique leadership strengths through a Clifton Strengths Top 5 Assessment Report
Understanding what it truly means to be a purpose-led leader
Self-reflection tools to get out of autopilot and into aligned action
TWO
CONNECT
Relational intelligence & the language of others.
Leadership doesn’t happen in isolation - and communication is everything. This module focuses on building relational intelligence through the DiSC® framework and practical strategies to adapt your leadership based on the people around you. It’s about leading people better by understanding how they tick - and of course, how you do too!
We’ll cover:
Introduction to DiSC® behavioural styles and profiles (you’ll receive a full personalised Workplace Manager profile)
Reading the room: social awareness and adaptive leadership
Navigating tension and difficult conversations with empathy
Building inclusive, high-trust, high-respect environments
THREE
SPEAK
Own your voice. Deliver with impact.
You’ve got something to say - this module helps you say it powerfully. Whether you’re speaking in a meeting, on a stage, or one-on-one, this module gives you the tools to craft compelling messages and deliver them with clarity, presence, and impact. Plus, the mindset to do so (approximately 75% of people experience some level of fear or anxiety when it comes to public speaking!).
We’ll cover:
Understanding your communication style and voice to enhance your natural presence
Crafting powerful narratives and storytelling techniques
Confidence-building tools for speaking under pressure
Presentation presence, delivery and pacing strategies
FOUR
STEADY
Regulate your energy. Strengthen your mindset.
This is your inner game. Because leadership is demanding, and you need tools that support your nervous system, mindset, and overall capacity. This module is your toolkit for calm, resilience, and confidence - even when things feel shaky.
We’ll cover:
Energy management techniques to avoid burnout and stay grounded
Understanding and navigating things like pesky imposter complex and self-doubt
Somatic strategies for nervous system regulation
Building psychological flexibility and mental stamina
FIVE
PERMISSION
Leading from self-trust, vulnerability, and personal truth.
Inspired by Kemi Nekvapil’s book POWER and Brené Brown’s book Dare to Lead™, this module is an invitation to lead from within - not from performance, people-pleasing or protection. It’s about reclaiming your voice, setting boundaries, and building the kind of leadership rooted in truth, trust, and full permission.
We’ll cover:
We'll take a look at where you are giving your power away and where you can step even more into it
Building and restoring trust without having to ask people to "trust you"
Letting go of old protections and choosing vulnerability with intention
Personal boundaries, inner authority and embodied confidence
SIX
EMBODY
Turn knowing into being. This is the full-circle moment.
Everything we’ve explored over the six months together - now lived, embodied, and integrated. You’ll take your insights and turn them into real-world aligned action, closing the gap between theory and transformation. Because let’s be honest, six months is a long time and it’ll be important for us to go back and reflect.
We’ll cover:
Integration rituals + reflection practices
Embodiment work to anchor sustainable leadership habits
Designing your leadership legacy + roadmap for the next evolution
How to keep the momentum going beyond the container
WHAT'S ACTUALLY INSIDE
THE BONES + BRILLIANCE
I created The LeadHERship Project™ with a few fierce truths in mind. First? I get it. You’re busy - like, full-calendar, spinning-all-the-plates busy. So this isn’t some tick-and-flick, check-the-box, rush-through-it kind of course. Nope.
This is about real change that sticks - the kind that shifts how you show up, inside and out. That takes time. Which is why it’s six months, not six days or even weeks.
Because growth with depth? That’s where the magic happens. And I’m obsessed with walking that path alongside you, through all the twists, wins, and “aha” moments. You’re literally stuck with me. Well, for at least six months anyway... but hey, I’m fun, I promise...
Connection is non-negotiable here. Community isn’t a bonus - it’s the heartbeat. I love creating spaces where women get seen, challenged, and lifted up.
And this experience? It’s infused with energy and soul - no boring lectures or empty pep talks. You’ll feel it in your bones and see it in your impact.
This is leadership with heart, hustle, and hell yes.
SO WHAT DOES THAT ACTUALLY LOOK LIKE?
THE DETAILS
This is a six-part experience - one bold focus per month, designed to build momentum, deepen impact, and shift how you lead for good.
Each month you'll get:
A live 90-minute Zoom masterclass + connection call where we dig deep, get real, and spark those ‘hell yes’ moments. Recordings made available.
The month’s content drops ahead of the next, so you can’t rush ahead - no FOMO, just full presence. (Yes, I see you, overachievers - this was born out of how I used to operate!)
All content is self-paced to fit your busy, brilliant life - growth that meets you where you are.
Plus, you'll also get:
Access to me - your leadership coach and sparkly disruptor - through regular Q&A sessions, live check-ins, and surprise bonus pop-ins in the portal.
A private, fierce community portal - your safe, supportive space to connect, celebrate wins, ask questions, and rise with women who get it.
Weekly drops of fresh content, prompts, challenges, and whatever random magic I feel like sharing in the portal - because I can be impulsive but also super intuitive - so random = my magic.
A full management DiSC profile - so you understand how you lead and collaborate with confidence and ease.
A CliftonStrengths Top 5 Assessment report - because knowing your superpowers changes everything.
Downloadable workbooks, guides, and action plans for every module - designed to deepen your reflection and fuel your forward motion.
Tools, templates, and checklists to help you implement with ease - making sure your growth isn’t just theory but transformation.
Lifetime access to all course materials - come back anytime. Your leadership evolves, and so does the program (community portal will not remain open post the end of the experience though).
Accountability check-ins and an optional buddy system - because showing up consistently changes the game.
A pretty certificate upon completion because hey, we all like something nice to hang on our walls right?!
THE INVESTMENT
If you’ve made it this far, I’m guessing you’re feeling it - ready to step up. So let’s talk about the investment exchange.
Here’s the thing: two-day conferences often run $3k+ for just a couple of days. But for way less, you’re getting six months of deep-dive leadership magic with me.
The investment? I'll be honest, it's insane. Insanely good for you I mean.
You get everything - six months of full-on leadership magic, live calls, community, plus your full DiSC management profile and CliftonStrengths assessment report - all for just $2,290 + GST. Yup, you read that right.
This price makes leadership growth genuinely accessible for women ready to show up differently - not just a quick hit, but real, lasting transformation over time.
And here’s the kicker: the more women who step into this together, the bigger the ripple. That’s what I’m here for.
If you’re an organisation wanting to enrol your leaders, you can lock in multiple spots at once and make waves as a team too.
By the end of these six months, you’ll walk away with clarity, confidence, and a leadership presence that can’t be ignored. This isn’t surface-level. It’s soul-deep transformation that lasts.
NEXT ROUND KICKS OFF ...
13 AUGUST 2025
This is NOT a marketing tactic - spots are limited.
Why? Because intimacy matters. I cap enrolment so every woman inside gets the time, energy, and attention she deserves. This isn’t a passive, scroll-when-you-can program - it’s an immersive experience, and I’m in it with you. If you’re an organisation enrolling leaders, you’re absolutely welcome to enrol multiple women per round. The cap isn’t one-per-org - it’s to protect the vibe, not limit the impact.
A quick note on the timeline:
Since we kick off in August, your six-month journey will cross the Christmas/New Year break. And because family is one of my core values - and I believe in actually living the kind of aligned leadership we talk about in Part One - there’ll be a holiday pause while I’m offline, camping with my my little fam bam.
No stress, you won’t lose a thing. We’ll hit pause in late December and pick things back up in early Jan. So nope, you’re not missing a thing - it just means our 6-month journey will stretch a little longer (lucky you).
ENROLMENTS FOR "SERIES: WINTER '25" CLOSE IN:
SERIES SCHEDULES
Below are the current and upcoming series of The LeadHERship Project™. When you complete your enrolment form, you’ll be asked which series you’re joining e.g. Spring ’25, Autumn ’26, etc.
Learning periods are indicative - they give you a clear rhythm to expect, without locking us into rigid timelines a year in advance. Call dates (especially those further in the future) will be confirmed as we get closer, so we can plan around real life and honour that we’re human.
All calls are recorded if you can’t make it live, and we absolutely consider public holidays, school breaks, and natural pause points (like a breather over Christmas/New Year).
This isn’t about more hustle - it’s about sustainable, soulful leadership that works with your life, not against it.
LET'S GET STRAIGHT TO THE POINT
THIS IS FOR YOU IF
You want to feel more confident in how you show up and communicate.
You’re craving a leadership style that feels powerful and personal.
You want to align your leadership style with your values and natural strengths.
You want real tools, not just motivation and metaphors.
You’re ready to lead with presence, purpose, and not lose yourself in the process.
You’re ambitious and self-aware - you want the impact, but not at the cost of who you are.
You’re here for deep growth, bold conversations, and a community that actually gets it.
THE OUTCOMES YOU CAN EXPECT
HERE'S WHAT SHIFTS
You speak with clarity, confidence, and calm authority.
You stop questioning your power - and start owning it.
You show up fully (and unapologetically) in every room you're in.
You lead with strategy and soul - no more choosing between.
You move through challenge with steadiness, not stress.
You lead others better - because you’re leading yourself first.
You walk away with tools, language, and a leadership presence that sticks.
IT'S PERSONAL
THE WHY
Change doesn’t happen overnight. Real leadership - the kind that’s embodied, energising, and effective - takes time, reflection, and the kind of space that allows for depth, not just speed.
I created The LeadHERship Project™ because I’m obsessed with long-term, lasting change - and frankly, I was done with surface-level development that looks shiny but doesn’t stick.
So many women I’ve worked with have done the “trainings”. They’ve been to the seminars. They’ve read the books. And yet? Something still doesn’t land.
Because most leadership development is either too fluffy or too rigid - and either way, it misses the real stuff. The humaness.
This program is different.
It’s not just learning - it’s integration. Not just information - but transformation. Not just a quick hit - but a full-spectrum experience built with intention and backed by lived experience.
This is everything I’ve learnt and lived over 10+ years in HR and leadership roles, postgraduate study, life coaching certifications, accreditations, importantly - messy human moments and big bold wins - distilled into a six-month immersive journey.
And it’s not just about the content. It’s the connection too.
Because leadership isn’t a solo sport. In this space, you’ll meet women across industries who get it - get you and where you are at and who are rising right alongside you. The kind of community that doesn’t just cheer you on, but helps you lead in a way that finally feels like home.
This is for women who are done performing leadership - and ready to embody it.
Just like I did.
STILL GOT QUESTIONS?
THE FAQ'S
Hopefully these answer them! If not, never fear, every question is welcomed and you can find me at [email protected] or complete the contact form here on my website.
How long is the program?
Six months of full-spectrum leadership magic - one powerful focus per month, plus community, tools, and coaching all the way through.
When does it start?
Next round kicks off 13 August 2025 - are you in? If not, reach out to join the waitlist (multiple run per annum).
How much does it cost?
$2,290 + GST. Yup, that includes the full six-month experience plus your DiSC profile + CliftonStrengths report.
Is it live or self-paced?
Both! Each month includes a live masterclass + connection call (recorded if you can't make it), and your core content is self-paced so you can move through it in real life (not rush mode).
How much time do I need to commit?
Around 3-4 hours a month (plus 90 minute live call) is plenty to show up, absorb, and integrate. This is designed to fit your life, not take it over.
Will I get access to Sarah?
100%. You’ll have me live once a month, weekly in the portal, and dropping in with prompts, Q&As, and sparkly bonus magic throughout.
Can organisations enrol multiple leaders?
Absolutely. There’s no cap per org - you’re welcome to enrol multiple women into the same round.
Why is it just for women?
Because I believe in creating spaces where women lead without shrinking, shape-shifting, or translating themselves. We need more leadership that looks and feels like us. To be clear - this is for women and those that identify as a woman. Diversity and inclusion is VERY important to me.
How do I enrol?
Easy. Just hit any button on this page that says “save your spot” (or anything equally irresistible). You’ll be taken to a quick enquiry form - fill it out for yourself, or on someone’s behalf if you’re enrolling as an organisation.Once submitted, I’ll personally review it and send through your invoice to lock in your place. As soon as payment lands, you’re officially in. You’ll be enrolled into the portal, and the magic kicks off on 13 August 2025. More info (and hype) will land in your inbox closer to kick-off - but trust me, it’s worth the wait.
A FEEL FOR THE ENERGY
The work of with Sarah Townsend is conducted at its core on Bunurong Country. I acknowledge the Bunurong people as the Traditional Custodians of this land and waters. I pay my respects to Elders past, present, and emerging and recognise their continuing connection to land, culture, and community.