"I've gained so much confidence in myself"
"When I first connected with Sarah, I was looking for clarity on what I needed to focus on to build a business and personal brand that truly lights me up. More than anything, I wanted to feel more connected, more confident and more ME.
I'd been watching Sarah's stories and reels, and I loved her energy, honesty, wisdom and the genuine presence she brings to the world. She reminded me of myself, and I just knew she was the right coach for me.
Going into coaching, I wanted to feel more aligned with what I wanted to create and more confident in building my business and creating content. I was hoping to remove the self-doubt, give myself the kick up the butt I knew I needed, stay accountable and have someone support me along the way.
To be honest, I received everything I had hoped for. And more.
I felt a tad nervous before our first session, but mainly excited to get stuck into the work. I walked away with a solid plan that felt aligned and realistic for where I was at and where I wanted to be.
The biggest change I've witnessed in myself is that I'm far more compassionate towards myself. My self-talk is much more positive and I'm more productive with the limited time I have on some days.
I now have so much more clarity around who I am, what I value, and the kind of business and life I want to create. I've learned to trust myself more. Rather than overthinking everything, I'm able to make decisions with more confidence, take aligned action and back myself. I honour my values, protect my time and energy, and make choices that genuinely align with the life I want to live, rather than what I think I should be doing.
I have a much deeper sense of self-awareness and self-trust, and I approach challenges with greater curiosity, perspective and resilience. I know I don't need to have everything figured out. I trust myself to navigate whatever comes next and that has been incredibly freeing.
Before coaching, I couldn't always see the light at the end of the tunnel. If I was facing a challenge or couldn't solve a problem straight away, I would often feel overwhelmed. Now, I have so much more compassion and patience with myself. I trust that I don't need to have everything figured out immediately, and I feel far more resilient when navigating challenges.
If I had to describe my coaching experience in three words, it would be: energised, clear and confident.
Thank you again, Sarah, for all of your wisdom, leadership and guidance, especially when things felt tough. It was a lot of fun, and I've gained so much confidence in myself. I now feel genuinely content with the direction I'm heading and excited about what's next for my personal brand.
I'd absolutely recommend Sarah to any emerging coach or professional who wants guidance in building a personal brand that genuinely reflects who they are. If you want to build the confidence to show up authentically and create success in your work, business and life with greater clarity, purpose and self-belief, Sarah is the coach for you".

"I trust myself more now"
"Before working with Sarah, I used to feel safer staying quiet and avoiding difficult conversations just to prevent disappointment. I believed my opinions mattered less than others, so I hid in my shell. I hesitated to step into leadership because I constantly compared myself to others and wasn’t confident in leading people - or even my own expectations. Everyone around me could see my potential, but I struggled to see it in myself.
Saying yes to coaching with Sarah felt natural. She’s an incredible person, and having the chance to work with her - and witness the impact she has on others - is what made me say yes.
Going into the experience, I was hoping for guidance and a bit more clarity in my personal and professional journey. I had my own ideas about what was right or wrong when it came to leading people, and I was still figuring out the best way to show up and earn respect.
What I actually received was so much more than I expected. This experience helped me reflect on myself and understand what triggered certain thoughts and behaviours. I learned to challenge myself and gather enough evidence to see that I was far more capable than I once believed - even in the things I thought were impossible. I didn’t just get guidance… I gained a mentor who walked beside me throughout the journey.
Before our first session, I was scared to be vulnerable and open. I worried I wouldn’t meet expectations or that I’d disappoint others if I didn’t achieve the “right” results from the coaching. But my mindset shifted completely once we talked. Understanding what the coaching was really about, setting goals, and identifying the areas I needed to work on felt like a huge relief.
The biggest change I’ve witnessed in myself is how comfortable I feel in my own skin - being myself, not trying to be anyone else. I trust myself more now, and I feel free to show up as me in every space I’m in.
My biggest achievements have been feeling confident enough to speak up and share my ideas and opinions, and being comfortable being myself while having the freedom to use my voice. I’ve shifted my mindset, learning not to get stuck in limiting beliefs, but instead to recognise my strengths and the value I can bring. I’ve found my own way to lead, understanding the impact I can have and realising I don’t need to pretend or be like anyone else to be a good leader. Most importantly, I’ve come to accept that I’m human - I make mistakes, I learn from them, and I continue growing every day.
If I had to describe my coaching experience in three words, it would be: impactful, empowering, and life-changing.
I’m incredibly grateful for the opportunity to work with Sarah. Through this coaching, I’ve achieved things I hadn’t even imagined possible. It’s given me clarity, confidence, and a deeper understanding of my own strengths and potential. My family and friends have noticed such a difference in me, and that makes me so happy.
I would recommend this coaching to absolutely anyone - at work or in their personal life. It’s not just about professional growth; it can truly change the way you see yourself and how you make a positive impact wherever you go".











Kristin Meldrum
Self-Belief & Strength Coach

The work of with Sarah Townsend is conducted at its core on Bunurong Country. I acknowledge the Bunurong people as the Traditional Custodians of this land and waters. I pay my respects to Elders past, present, and emerging and recognise their continuing connection to land, culture and community.