Before we dive into the doing, we begin with The Excavation - a deep-dive questionnaire and guided reflection to unearth the bones of your brand.

Because excavation, by definition, is about digging beneath the surface to find what’s always been waiting to be discovered...

And that’s exactly what this is.

A gentle (and sometimes spicy, ok almost always spicy) uncovering of the truth already within you - your values, story, strengths, energy and essence.

Your brand isn’t something you build. It’s something you remember.

Once we’ve uncovered the gold through The Excavation, we move into six spicy weekly 60-minute Zoom sessions - where clarity, creativity and confidence collide. Think glitter bomb in every call.

Together we:

- Clarify your brand identity - your mission, message and vibe
- Craft your story and positioning - so you stand out naturally and powerfully
- Strengthen your confidence and presence - online, in person ... everywhere you show up in the world
- Build thought leadership or a content rhythm that’s intuitive, not performative
- Align your external expression (your socials, website, offers) with your inner truth

But here’s the real magic - the best brands aren’t just built with strategy; they’re built with self-trust.

So in between the frameworks and reflections, we’ll unlearn the rules, masks and “shoulds” that have been muting your full expression.

Because this isn’t about trends.

It’s about truth.

It’s not about fitting in - it’s about standing out by being fully you.

After our sessions, you get two full weeks of Voxer access - real-time coaching, reflection and support as you integrate everything we’ve uncovered.

Because real transformation happens in the living, not just the sessions.

This is where it all clicks - the clarity, the confidence, the creative energy.

Where your brand becomes less of a “thing” and more of a natural extension of who you are.