MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING |
PERSONAL BRAND
& LEADERSHIP
STRATEGIST
HELPING WOMEN IN CORPORATE LEADERSHIP FULLY OWN AND DOMINATE THEIR ROLE.
I work with women who are capable, ambitious and ready to lead - but find themselves overthinking, second-guessing or holding back in their role. Through mindset, leadership + personal brand coaching, I help them fully step into their leadership presence, dominate their role and lead in a way that naturally inspires and elevates those around them.
MINDSET | LEADERSHIP | PERSONAL BRANDING |MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING |MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING | MINDSET | LEADERSHIP | PERSONAL BRANDING |
IS THIS YOU?
From the outside, things probably look like they're going well.
You’ve built a solid career. You’re respected in your role. People trust you and rely on you to get things done.
But internally, it doesn’t always feel that way.
There are moments where you question yourself more than you’d like.
Where you hesitate before speaking up.
Where you wonder if you’re truly owning your role and leading the way you want to.
You care deeply about doing good work.
You want to lead well.
You want to grow others.
You know you have the potential to be the leader you aspire to be - but something still feels a little… stuck.
You might recognise yourself here:
You’re capable, but you second-guess yourself and overthink more than you’d like
Your confidence wobbles in meetings or when making big decisions
You want to step fully into your leadership presence, but aren’t sure what that looks like day-to-day
You’re known as the reliable one who gets things done - but it doesn’t always feel like enough
You want to lead authentically and make an impact, but you’re unclear on how to bring it to life
You're not lacking capability.
You're navigating the invisible pressures many women in leadership face.
If this resonates, you’re not alone.
Many capable women reach a point where working harder isn’t the answer.
What’s often needed instead is clarity, confidence and the courage to fully own the leader you are today - so you can lead authentically, create impact and inspire others along the way.
HEY, I'M SARAH
I’m deeply passionate about helping capable women in corporate leadership stop doubting themselves, untangle overthinking and fully own and dominate their role.
Before becoming a coach, I spent more than a decade building my own career in Human Resources and leadership roles - working my way up to General Manager and leading teams along the way.
I know firsthand what it’s like to navigate the corporate world as a woman who is capable, driven and ambitious… but also quietly questioning herself at times:
• The pressure to perform.
• The overthinking before speaking up.
• The uncertainty about what leadership really looks like in action.
That lived experience is exactly what shapes the work I do today.
My coaching blends professional training, leadership development and real-world corporate insight to help women strengthen their mindset, leadership presence and personal brand - so they can fully own their role, lead with confidence + authenticity and create impact that ripples to those around them.
Because when you’re clear on who you are as a leader, the value you bring and the legacy you want to create - everything shifts.
Certified + Award Winning Coach
Featured in Kemi Nekvapil's book 'GROUNDED SUCCESS'
Dare to Lead™ Trained (Brené Brown Leadership Development Program)
Experienced Leadership Facilitator
Decade+ in HR and Leadership Roles
WHY WOMEN WORK WITH ME
Because I don’t believe leadership growth comes from pretending we have it all together.
The most powerful transformations happen in spaces that are honest, human, and grounded in real-life leadership.
My coaching style is direct, supportive and deeply reflective.
I’ll challenge you when it matters, hold space when it’s needed, and help you see yourself clearly, step confidently into your role, and lead with authenticity and impact.
Because the truth is - the leader you are meant to be in this role is already there.
Sometimes she just needs the right support to fully own her role, show up with confidence and create the ripple effect she’s capable of.
NOT SURE WHAT'S REALLY HOLDING YOU BACK?
Sometimes the biggest thing standing between where you are and where you want to be isn’t capability.
It’s what’s happening in your mind.
Self-doubt.
Imposter complex.
Fear of getting it wrong.
Perfectionism that keeps you overthinking every move.
These patterns are incredibly common for capable women in leadership - but they often go unnoticed because on the outside, everything still looks like you’re doing well.
That’s exactly why I created this quiz.
This short quiz (2 minutes) will help you uncover the mindset pattern most influencing how you show up at right now.
You’ll discover whether your biggest blocker is:
The Self-Doubter
The Imposter
The Comparer
The People-Pleaser
The Perfectionist
…and more importantly, what that might be costing you in your leadership (and let's be honest - life!).
Because once you understand what’s actually driving your hesitation, you can start shifting it.
AFTER THE QUIZ YOU WILL RECEIVE:
Insight into the mindset pattern shaping your leadership + a breakdown of how it might be showing up at work.
Think of it as a powerful first step toward leading with more confidence, clarity and self-trust.
CLIENT WORDS
✪✪✪✪✪
"The biggest shift I’ve seen in myself is my mindset. I’ve become less harsh on myself and more intentional about managing my expectations. I’ve realised that not everything needs to be perfect or immediate, and this has helped me prioritise tasks and reduce self-doubt. I’ve even encouraged peers in similar roles to consider workplace coaching because the ripple effect of this work benefits everyone.
Describing my coaching experience in 3 words they'd be: challenging, uplifting and valuable.
I would definitely recommend coaching with Sarah to anyone who is determined to better themselves."
Nancine D
Bunnings Warehouse Brand & Campaign Manager
✪✪✪✪✪
"Before working with Sarah, I used to feel safer staying quiet and avoiding difficult conversations just to prevent disappointment. I believed my opinions mattered less than others, so I hid in my shell. I hesitated to step into leadership because I constantly compared myself to others and wasn’t confident in leading people - or even my own expectations. Everyone around me could see my potential, but I struggled to see it in myself.
My biggest achievements have been feeling confident enough to speak up and share my ideas and opinions, and being comfortable being myself while having the freedom to use my voice. I’ve shifted my mindset, learning not to get stuck in limiting beliefs, but instead to recognise my strengths and the value I can bring."
NICOLE ESTUPINAN
ADVISOR - PEOPLE & CULTURE
✪✪✪✪✪
"I came in looking for clarity and direction, but what I walked away with was a deeper sense of self-awareness.I was also surprised by the shift in my confidence. It wasn’t a sudden change, but a steady, internal transformation. It became clear to me that as I became more self-aware, others around me started to notice too."
Sarah Schultz
Parent
✪✪✪✪✪
"I was offered the opportunity to work with Sarah (something I would highly recommend to other businesses), and although I was initially skeptical, my expectations were far exceeded. One of my biggest achievements from the coaching series was putting in place life structures that help me excel both personally and professionally. Sarah’s program had a significant impact on would be valuable for anyone in any role."
Sam McCartney
General Manager - Property
The work of with Sarah Townsend is conducted at its core on Bunurong Country. I acknowledge the Bunurong people as the Traditional Custodians of this land and waters. I pay my respects to Elders past, present, and emerging and recognise their continuing connection to land, culture and community.